About Us

Build smart products and set a model for the industry

Established in 1997, China Guanglu Electrical Co., Ltd. brings nearly 30 years of deep expertise to electric motor manufacturing. Located in Taizhou City, Zhejiang Province, our state-of-the-art facility covers a building area of 130,000 square meters. We are steadfastly committed to delivering high-quality, intelligent motor solutions to the global market.

Our Culture

Core Values: Pioneering, Innovation, Responsibility, and Win-Win Collaboration.
Business Philosophy: Integrity first, Quality-focused, Customer-centric, and Pursuing Excellence.
Company Mission: Creating sustained value for society.
Talent Philosophy: People-oriented, fostering innovation, and embracing diverse talents based on merit.

A Leader in Technological Innovation

Guanglu prioritizes technological innovation to continuously strengthen our core market competitiveness. We have established a provincial-level technology center for enterprise R&D and currently hold 42 valid authorized patents. Leveraging decades of industry experience, we actively contribute to the formulation of national and industry standards.

A Pioneer in Intelligent Manufacturing

Over the past three years, we have invested more than 34.8 million RMB to upgrade our production capabilities. We have introduced a comprehensive suite of advanced automated manufacturing equipment, including:

  • Japanese Tsugami Swiss-type CNC lathes
  • Automated wire insertion and winding machines
  • Automated coating and spraying lines
  • Robotic arms and automated gantry systems
  • Automatic pass-through cleaning machines
  • Rotor shaft machining centers
  • 1,250-ton horizontal die-casting machines
  • CNC vertical lathes and 550-ton high-speed punching machines

Personalized Service for Diverse Needs

Driven by our comprehensive business model encompassing "Brand, Product, Channel, and Service," we provide highly differentiated sales and support strategies tailored to meet the unique expectations and requirements of different customers worldwide.

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